The key to understanding where you need to go can be found by understanding where you have been. In the coming months we will be connecting Googles Analytics API and begin the journey of becoming a Data Focused Organization. We will be pulling data into your admin panel and providing you with information that will allow you to understand your customer at a deeper level.
Understand how your customer interacts with your business and begin to capture the data.
The Intelligence that you were able to produce needs to be taken into the real world and validated.
Google Analytics will be capturing all of the data and pulling into their platform where you can access all reports.